Terms of service link

Whether the crawled pages link terms of service — the document that governs what visitors may do with the site and what the site owes them.

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Terms of service — also called terms of use, terms and conditions or, for a shop, general terms of sale — set the rules between the site and its visitors: what they may do with the content and the service, what the operator is liable for, how disputes are settled and which law applies. For a shop or a paid service they are the contract itself; for a simple brochure site they are a good habit rather than a duty.

How SiteScan checks it

Every link on the crawled pages is checked, by address and by anchor text, for markers such as terms, /tos, conditions, agb, regulamin or «соглашение». A matching link on any crawled page counts for the whole site.

• Green — a terms page is linked.
• Amber — none was found. It is a warning, not a fault: plenty of sites have no use for terms of their own.

When you need them

If the site sells, takes bookings, runs accounts or lets users post content, publish terms and link them from the footer and from the checkout or sign-up form, where the visitor accepts them. Give the page a recognisable address such as /terms/ and a clear link text. The privacy policy is a separate document and should stay one.