Privacy policy link

Whether the crawled pages link a privacy policy. Any site that takes a form entry, sets a cookie or logs an IP address needs one.

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A privacy policy tells visitors what personal data the site collects, why, on what legal basis, how long it is kept, who it is shared with and how to exercise their rights. Under the GDPR it is not optional for anyone processing personal data — and a contact form, an analytics cookie or a server log with IP addresses already counts. Payment providers, ad networks and app stores also expect a link to one.

How SiteScan checks it

The scan reads every link on the crawled pages and looks at both the address and the anchor text for words such as privacy, datenschutz, prywatnosci or «конфиденциальность». A single matching link on any page — usually the footer — counts for the whole site.

• Green — a privacy policy is linked.
• Red — no crawled page links one; the report also raises a medium-severity finding listing which legal pages are missing.

When the scan could not read any page at all (for example, bot protection answered every request), no finding is raised.

Fixing it

Publish the policy on its own URL and link it from the global footer so it is reachable from every page, including landing pages. Keep it in step with what the site actually loads — the trackers the scan detects are a good checklist.